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Internal communications teams are expected to keep people informed, aligned, and engaged, often with limited time and even less attention from their audience.
Long emails go unread, policy documents are skimmed, and important messages get lost in busy inboxes.
Video offers a practical way to cut through that noise. When used well, it helps organisations communicate clearly, reinforce key messages, and support learning in a way that feels accessible rather than overwhelming.
Thanks to modern video tools, creating effective internal content no longer requires big budgets or specialist production skills.
Why video works so well for internal communications
Modern workplaces generate huge volumes of information every day. Policies, updates, training, and cultural messages all compete for employee attention. Video makes important information easier to notice, understand, and remember.
It supports the different ways people learn
Your workforce isn’t one-size-fits-all, and neither is learning. Video brings together multiple learning preferences in a single format:
- Visual learners benefit from seeing concepts brought to life
- Auditory learners engage with narration and discussion
- Reading and writing learners gain clarity through on-screen text and captions
Rather than relying on long documents or one-off presentations, video is a more inclusive way to communicate key messages.
It improves attention and retention
Video helps people absorb information more effectively, especially when it’s used to explain scenarios, demonstrate behaviours, or reinforce key ideas over time. For internal communications, that means fewer misunderstandings and more consistent messages across teams.
Video creation is no longer a barrier
One of the biggest myths around video is that it’s expensive or requires specialist skills.
Modern video platforms are designed for non-video professionals. With drag-and-drop editing, templates, and built-in assets, L&D and comms teams can create professional-looking videos without relying on agencies or production crews.
make it possible to build animated videos quickly, allowing teams to focus on the message rather than the mechanics. The result is more content, created in-house, and updated as your organisation evolves.
Practical ways to use video for internal communications
Once video becomes easier to create, its potential use cases expand quickly. Here are some of the most effective ways organisations are using video internally today.
1. Attract and engage future talent
Video can play a powerful role before someone even joins your organisation.
Job role videos
Short videos can bring job descriptions to life, helping candidates understand the role, the team, and what success looks like. This can improve the quality of applications and set clearer expectations from the outset.
Company profile videos
A well-crafted company video can showcase your values, culture, and ways of working far more effectively than text alone. For candidates, it provides a genuine sense of what it’s like to work with you.
Employee spotlight videos
Featuring real people and real stories helps humanise your organisation. These videos build trust, reinforce culture, and give candidates a glimpse of everyday working life.
2. Create a smoother onboarding experience
Onboarding is information-heavy, and new starters are often overwhelmed. Video helps break that information down into manageable, engaging formats.
New hire onboarding videos
Animated or scenario-based videos are ideal for explaining tools, processes, policies, and expectations. They allow new hires to learn at their own pace and revisit content when needed.
Leadership and team welcome videos
Short welcome videos from leaders and team members help new starters feel connected early on. They reinforce culture, values, and shared purpose from day one.
3. Bring DEI commitments to life
Diversity, equity, and inclusion are best demonstrated, not just documented. Video allows organisations to show what inclusive behaviour looks like in practice and to give a platform to diverse voices across the business.
DEI policy and initiative videos
Use video to explain what initiatives are in place, why they matter, and how employees can engage with them.
DEI education videos
For concepts that may be unfamiliar or complex, animated video can make ideas clearer and more approachable, supporting understanding across the organisation.
4. Communicate health and wellbeing clearly
Health and wellbeing messages are often sensitive and personal – video helps deliver them with empathy.
Health awareness videos
From workplace safety to physical health initiatives, video allows you to explain risks, responsibilities, and best practices in a clear, consistent way.
Mental wellbeing videos
Scenario-based videos are particularly effective here, helping employees recognise challenges, understand available support, and feel less alone.
5. Support ongoing employee training
Video plays a key role in modern learning strategies, especially for hybrid and remote teams.
Self-paced training videos
Employees often prefer learning that they can access on demand. Video enables them to absorb information in their own time, revisit key points, and learn without disrupting their day-to-day work.
Microlearning videos
Short, focused videos are ideal for breaking down complex topics or reinforcing knowledge over time. Used consistently, they support performance without overwhelming learners.
Improving your internal videos over time
No communication method is perfect from day one. The most effective internal video strategies evolve.
Gather employee feedback, review engagement data, and use insights to refine your approach. Over time, you’ll build a library of content that reflects how your organisation communicates, learns, and grows.
With tools like Vyond, videos can be easily updated, adapted, and improved — making internal communications more agile and responsive.
If you’d like to explore how animated video could support your internal communications or learning strategy, Omniplex Learning can help you get started with the right tools, training, and guidance.
Explore Vyond with Omniplex Learning or contact us to see it in action.