Whenever you hear the word 'storytelling', you might be transported back to the time of your childhood, to bedtime stories, or whimsical tales spun by Disney movies. But, have you ever considered the role of storytelling in your adult life? The power of stories is inescapable; they govern our interactions, fuel our conversations, and inspire our imaginations. We're naturally drawn to stories, a fact demonstrated by a 1944 experiment1 which showed we tend to humanise even the simplistic movement of shapes.